Home
HOME is one of Manchester’s flagship cultural destinations, combining theatres, cinemas, galleries, hospitality and public event spaces within the First Street development. With multiple entrances, diverse audiences and high evening footfall, the venue required a clear, welcoming and intuitive wayfinding system that supported the artistic environment while making visitor journeys simple and enjoyable.
Challenges:
Multiple user groups arriving for different events at the same time
Evening and low-light navigation challenges around the venue
Need to guide visitors seamlessly to specific theatre entrances and cinema levels
Variability in crowd size during performances, festivals and screenings
Requirement for flexibility across digital displays and temporary installations
Integration of wayfinding into a venue with strong architectural and brand identity
Our Approach
We analysed both daytime and evening user journeys, focusing on how visitors locate entrances, circulation routes and event-specific spaces. A clear, multi-entrance strategy was developed, supported by improved access to theatre levels and cinema areas. We recommended the use of digital signage for adaptable, event-driven communication and delivered clear, externally visible cues that improve orientation at night. Our approach balanced practical navigation with the venue’s creative atmosphere.
Results
The final wayfinding system enabled visitors to understand the building quickly and confidently, reducing crowding and improving arrival flow. Public users could easily locate sports facilities, while university students experienced clear routes to teaching spaces without crossover confusion. The opening of the Jason Kenny Centre was supported by a wayfinding system that remains effective, accessible and adaptable to future growth.
More Sports & Leisure Wayfinding
Every project we deliver is rooted in how people actually think, move, and make decisions. The results speak for themselves! Clearer journeys, fewer questions, reduced stress, and environments that simply work better.
Jason Kenny Centre
The Jason Kenny Centre is a major sports and community facility shared by the public and University of Bolton students.
Legoland
LEGOLAND Windsor attracts millions of visitors each year and hosts a broad mix of families, children and international tourists.
Home
HOME is one of Manchester’s flagship cultural destinations, combining theatres, cinemas, galleries, hospitality and public event spaces within the First Street development.
Let’s Talk Wayfinding
If you have questions about wayfinding, navigation or user experience, get in touch. Complete our short form and we’ll follow up with a friendly, no-pressure conversation.
Let’s Talk Wayfinding
If you have questions about wayfinding, navigation or user experience, get in touch. Complete our short form and we’ll follow up with a friendly, no-pressure conversation.