Blackburn Market & Town Centre Regeneration
Following the major redevelopment of Blackburn town centre, Blackburn Market required a contemporary wayfinding system that would connect the market seamlessly to surrounding retail areas, transport links and public spaces. Wayfinder Ltd was commissioned to create a clear, accessible and consistent strategy that supported regeneration goals and improved visitor experience.
Challenges
Visitors struggled to identify entrances and understand the layout
Market lacked a distinctive identity within the wider town centre
Inconsistent signage and unclear communication routes
Need to support increased footfall following redevelopment
Requirement to create clear links between the market, retail zones and civic spaces
Poor visibility leading to reduced visitor confidence
Our Approach
We created a behaviour-led wayfinding strategy focused on clarity, simplicity and strong visual identity. A bold “green trim” design language was introduced to differentiate the market while linking it naturally to the wider town centre. External routes were reorganised to guide visitors confidently from main streets and transport points, while internal signage was carefully positioned to support intuitive movement through stalls, food areas and communal spaces.
Results
The new strategy strengthened the market’s presence within the town centre and improved visibility from key pedestrian routes. Visitors reported easier navigation, stallholders benefited from increased engagement, and the cohesive design helped modernise the overall market experience. The project played an important role in supporting Blackburn’s wider regeneration goals.
More Town & City Wayfinding
Every project we deliver is rooted in how people actually think, move, and make decisions. The results speak for themselves! Clearer journeys, fewer questions, reduced stress, and environments that simply work better.
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Following the major redevelopment of Blackburn town centre, Blackburn Market required a contemporary wayfinding system that would connect the market seamlessly to surrounding retail areas, transport links and public spaces.
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Let’s Talk Wayfinding
If you have questions about wayfinding, navigation or user experience, get in touch. Complete our short form and we’ll follow up with a friendly, no-pressure conversation.