Contact us
Fill Out Form

Town & City Wayfinding

Blackburn Market & Town Centre Regeneration

Following the major redevelopment of Blackburn town centre, Blackburn Market required a contemporary wayfinding system that would connect the market seamlessly to surrounding retail areas, transport links and public spaces. Wayfinder Ltd was commissioned to create a clear, accessible and consistent strategy that supported regeneration goals and improved visitor experience.

Food Stalls directory sign with accessible toilet and mobility symbols over a market escalator

Challenges

Visitors struggled to identify entrances and understand the layout

Market lacked a distinctive identity within the wider town centre

Inconsistent signage and unclear communication routes

Need to support increased footfall following redevelopment

Requirement to create clear links between the market, retail zones and civic spaces

Poor visibility leading to reduced visitor confidence

Our Approach

We created a behaviour-led wayfinding strategy focused on clarity, simplicity and strong visual identity. A bold “green trim” design language was introduced to differentiate the market while linking it naturally to the wider town centre. External routes were reorganised to guide visitors confidently from main streets and transport points, while internal signage was carefully positioned to support intuitive movement through stalls, food areas and communal spaces.

Close view of Blackburn Market directional sign above twin escalators leading to the upper floor

Results

The new strategy strengthened the market’s presence within the town centre and improved visibility from key pedestrian routes. Visitors reported easier navigation, stallholders benefited from increased engagement, and the cohesive design helped modernise the overall market experience. The project played an important role in supporting Blackburn’s wider regeneration goals.

More Town & City Wayfinding

Every project we deliver is rooted in how people actually think, move, and make decisions. The results speak for themselves! Clearer journeys, fewer questions, reduced stress, and environments that simply work better.

Freestanding Bolton Council totem sign marking the Town Hall entrance with flowers at its base

Bolton Metropolitan Council Civic Centre

Bolton Metropolitan Council centralised its public services into a single Civic Centre, replacing more than 65 former reception points across the town.

Bolton One directional totem pointing to the main entrance, health centre and leisure centre

Bolton One

Bolton One is a landmark £34 million development combining leisure facilities, NHS urgent care services and a university teaching centre.

Visualisation of a public square at HOME with cafe seating, a giant screen and passers-by

HOME Manchester

HOME is one of Manchester’s flagship cultural destinations, combining theatres, cinemas, galleries, hospitality and public event spaces within the First Street development.

Let’s Talk Wayfinding

If you have questions about wayfinding, navigation or user experience, get in touch. Complete our short form and we’ll follow up with a friendly, no-pressure conversation.