Home
HOME is one of Manchester’s flagship cultural destinations, combining theatres, cinemas, galleries, hospitality and public event spaces within the First Street development. With multiple entrances, diverse audiences and high evening footfall, the venue required a clear, welcoming and intuitive wayfinding system that supported the artistic environment while making visitor journeys simple and enjoyable.
Challenges
Multiple user groups arriving for different events at the same time
Evening and low-light navigation challenges around the venue
Need to guide visitors seamlessly to specific theatre entrances and cinema levels
Variability in crowd size during performances, festivals and screenings
Requirement for flexibility across digital displays and temporary installations
Integration of wayfinding into a venue with strong architectural and brand identity
Our Approach
We analysed both daytime and evening user journeys, focusing on how visitors locate entrances, circulation routes and event-specific spaces. A clear, multi-entrance strategy was developed, supported by improved access to theatre levels and cinema areas. We recommended the use of digital signage for adaptable, event-driven communication and delivered clear, externally visible cues that improve orientation at night. Our approach balanced practical navigation with the venue’s creative atmosphere.
Results
The new strategy created a more intuitive and enjoyable visitor experience. Theatres and cinemas became easier to locate, crowd flow improved during busy performances, and external pathways felt clearer and more welcoming, particularly in the evenings. HOME’s identity was strengthened through consistent communication, and the venue is now equipped with a flexible framework suitable for both daily operations and major cultural events.
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Home
HOME is one of Manchester’s flagship cultural destinations, combining theatres, cinemas, galleries, hospitality and public event spaces within the First Street development.
Let’s Talk Wayfinding
If you have questions about wayfinding, navigation or user experience, get in touch. Complete our short form and we’ll follow up with a friendly, no-pressure conversation.