Martin Brower UK
Martin Brower is a global distribution and logistics leader, providing supply chain solutions to major brands including McDonald’s. With multiple UK distribution centres operating at high intensity, the company required a unified wayfinding strategy that improved brand consistency, supported efficient vehicle movement, and strengthened the professional appearance of each site. Wayfinder Ltd was commissioned to deliver a clear, robust system across all locations.
Challenges:
Multiple distribution centres with inconsistent signage and varied layouts
Need for strong, unified brand presence across all UK sites
High volumes of HGV and van activity requiring precise directional clarity
Complex operational routes that demanded intuitive decision-making
Requirement for durable, industrial-grade signage materials
Need for a strategy that could be applied consistently while respecting each site’s unique layout
Our Approach
We deployed two dedicated teams to accelerate progress and ensure accuracy across all sites. The first team focused on wayfinding strategy, surveying each centre, mapping traffic flows and identifying operational bottlenecks. The second team concentrated on brand implementation, ensuring signage design, placement and materials reflected Martin Brower’s global identity while remaining practical for busy logistics environments.
By combining strategic planning with brand-focused detail, we developed a cohesive signage family and a clear hierarchy that could be applied to every distribution centre. Throughout the process, both teams collaborated closely to maintain consistency and deliver the strongest possible user experience.
Results
The completed system produced immediate operational improvements. Drivers could locate bays, exits and facilities more quickly, pedestrian routes were clarified, and the overall visual consistency strengthened Martin Brower’s professional image. All sites were successfully completed within the agreed time frame, and the company praised the quality of the signage, the impact on day-to-day logistics, and the smooth delivery of the entire project.
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Let’s Talk Wayfinding
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