Neovia Logistics
Neovia is one of the world’s leading industrial logistics companies, operating vast distribution centres that support major brands such as Land Rover and Caterpillar. Their primary site in Desford required a clear, durable and highly practical wayfinding strategy to support fast vehicle movement, large volumes of HGV traffic and a diverse workforce. Wayfinder Ltd was commissioned to create a system that improved efficiency, safety and on-site navigation.
Challenges:
A vast site with complex roadways and multiple high-traffic access points
Lorry drivers frequently navigating the site for the first time under time pressure
Inconsistent signage and unclear routes leading to operational delays
Requirement for durable, industrial-grade signage that could withstand heavy use
Need for a simple, practical system that worked for drivers, staff and visitors
Requirement for a communication style that minimised mistakes in a fast-paced environment
Our Approach
We conducted a full wayfinding survey of the entire site, mapping vehicle and pedestrian flows and analysing the decision points most likely to cause confusion. Our strategy focused on simplifying and standardising key routes, improving visibility for drivers, and reducing unnecessary information. We designed and specified robust signage that could withstand industrial conditions and created a coherent, easy-to-understand hierarchy that supported fast, accurate decision-making across the site.
Throughout the project, we maintained close communication with the Neovia team, ensuring that the strategy aligned with operational requirements, safety protocols and ongoing site development.
Results
The new system significantly improved on-site traffic flow, reduced delays and strengthened operational efficiency. Lorry drivers could locate loading points and exits more quickly, staff navigation became easier, and the site’s overall appearance became more consistent and professional. Neovia praised the clear communication throughout the project and the high standard of implementation achieved within the required time frame.
More Corporate Wayfinding
Every project we deliver is rooted in how people actually think, move, and make decisions. The results speak for themselves! Clearer journeys, fewer questions, reduced stress, and environments that simply work better.
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Barings Bank
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Let’s Talk Wayfinding
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