Robert Jones & Agnes Hunt Hospital
Robert Jones & Agnes Hunt Hospital (RJAH) is nationally recognised for excellence in orthopaedic care, yet the site’s navigation did not reflect the quality of its services. Multiple building styles, outdated signage, and conflicting visual information created confusion for patients and visitors. We were commissioned to redesign the entire wayfinding strategy, ensuring the experience matched the hospital’s reputation.
Challenges:
Large site with inconsistent and outdated signage
Multiple “homemade” signs causing visual noise and confusion
Complex car park layout leading to unsafe last-minute decisions
Poor alignment between appointment letters and on-site information
No clear hierarchy or landmark-based navigation for first-time visitors
Our Approach
We carried out a full site analysis, mapping patient, visitor and staff journeys from arrival to destination. Our team developed a clear hierarchy of information, removed unnecessary signage, and created a system that could be understood immediately — even under stress. We aligned all communications, including appointment letters, with on-site messaging and restructured the car park experience to support safer, more intuitive movement.
Results
The new strategy delivered a cleaner, calmer navigation experience across the site. Patients found it easier to locate clinics, staff reported fewer interruptions for directions, and misdirection around the car park significantly decreased. The cohesive, NHS-aligned signage family strengthened the hospital’s brand image and helped RJAH present an environment worthy of its clinical reputation.
More Hospital Wayfinding
Every project we deliver is rooted in how people actually think, move, and make decisions. The results speak for themselves! Clearer journeys, fewer questions, reduced stress, and environments that simply work better.
Robert Jones & Agnes Hunt Hospital
Robert Jones & Agnes Hunt Hospital (RJAH) is nationally recognised for excellence in orthopaedic care, yet the site’s navigation did not reflect the quality of its services.
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Let’s Talk Wayfinding
If you have questions about wayfinding, navigation or user experience, get in touch. Complete our short form and we’ll follow up with a friendly, no-pressure conversation.