Springfield Hospital
Springfield Hospital is a large and complex mental health site made up of more than 30 Victorian buildings spread across a 98-acre estate. The Trust was undertaking a decade-long redevelopment programme, and the existing wayfinding system had become fragmented, inconsistent and difficult for patients, visitors and staff to follow. We were commissioned to create a unified, future-ready strategy that would improve navigation while supporting long-term transformation.
Challenges:
No consistent approach to wayfinding across the estate
Excessive “visual noise” from departmental signs added independently over time
Conflicting information causing confusion and wasted time
Patients arriving with inaccurate expectations due to mismatched correspondence
Site redevelopment meant the strategy needed to cope with years of phased change
Closed departmental structures and siloed decision-making
Our Approach
We began with a full behavioural and environmental analysis, identifying where confusion occurred and why. The strategy focused on simplifying communication, establishing a clear hierarchy, and removing unnecessary signage. We designed an entrance-based system that directed users to one of several clearly identified building entrances before guiding them internally to wards and departments. This allowed for clarity without overwhelming users. The system was designed to be flexible, adjusting easily as new buildings, routes or services were introduced during redevelopment.
Results
The new strategy dramatically reduced missed appointments, late arrivals and patient confusion. Staff reported fewer wayfinding complaints and less time spent giving directions. Navigation became more intuitive, voluntary therapy groups saw improved attendance, and the estate presented a more consistent, professional image. The flexible framework continues to support the Trust’s long-term redevelopment with minimal disruption.
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Let’s Talk Wayfinding
If you have questions about wayfinding, navigation or user experience, get in touch. Complete our short form and we’ll follow up with a friendly, no-pressure conversation.