Sports and Leisure Wayfinding

Sports and leisure wayfinding strategies look to facilitate the movement of people across an environment that may have several uses

In this sense a strategy will need to be flexible, as a result accommodating for a range of events and audiences. Therefore there needs to be a wayfinding plan. This plan must appreciate the different types of people at any given sports and leisure building. In turn a logical and well thought out methodology should make navigation as intuitive as possible, consequently introducing a simple and informative solution.

Other considerations within the building such as branding and advertising need to be considered as parts of the overall strategy. Sports Stadiums and theme parks are a prime example. They must select a strategy which most of all, guides people safely across a particular location. Consequently a strategy is created which appreciates the benefit of positive user experience and how this helps boost growth in the sports & leisure sector.

Benefits of Our Wayfinding Process

  • Improved efficiencies
  • Massive cost savings
  • More enjoyable experience
  • Management document
  • Positive visitor feedback
  • Reduced signage
  • Project Implementation
  • Improves Brand and Image

Related Projects

In addition to the projects showcased here, Wayfinder have delivered wayfinding projects to lots of other clients in this sector. Here are just a selection of them:

  • Home (arts complex) Manchester
  • LEGOland
  • National Trust, Stowe
  • Spice Ball Leisure Centre, Banbury
  • Jason Kenny Centre
  • Lancashire CC
  • Velodrome, Manchester
  • WAFI Shopping Centre, Dubai
  • Bolton Museum
  • Bolton library
  • Derby County FC
  • Bents Garden Centre

Effective wayfinding for sports and leisure can only be achieved as a result of understanding the in-built cognitive mechanisms. Especially those by which human beings navigate and harnessing them correctly.

Sports and Leisure Wayfinding
Our knowledge of Sports and Leisure Wayfinding where and when to position information is key. We understand the cognitive processes and therefore the workings within our subconscious which can render easily visible signs useless. In creating a solution, our consultative approach means we examine ways people perceive space and how they navigate through complex environments, asking many questions and as a result arriving at the correct solution.

Strategic wayfinding solutions for your Sports and Leisure

We can provide you with an in depth analysis of how you perceive and therefore navigate a building or area. Consequently this will allow you to understand the complexity of spatial awareness and the need for strategies to aid human navigation