Our Approach: Wayfinding

Wayfinding seeks to understand and analyse the needs of all user groups within society to enhance their experience as they are guided through a physical space.

As such, Wayfinding has three main objectives an efficient strategy hopes to achieve:

  • To facilitate the most efficient movement of people around places and spaces
  • Making sure people do not miss out on valuable experiences
  • To make sure that people leave a place with a positive memory of their visit.

The least signs are the best solution

Our approach to wayfinding means working with the environment we are in to offer you the right information, in the right place, at the right time. That means not bombarding the user with needless amounts of signs or information points.

We seek to reduce the noise, not add to it.

By understanding the complexities of human behaviour, we produce effective wayfinding solutions which will reduce visual noise, lower your hardware costs, and make navigating your spaces an altogether more enjoyable experience.

Wayfinding Technology

As part of the next evolution in wayfinding, we also offer wayfinding navigation technology for seamless movement through large spaces. Our sister site www.wayfinderapp.co.uk is due to launch soon, but in the meantime if you would like to hear more about the wayfinding technology solutions we can offer, please get in touch and we’d be happy to talk you through.

Our Wayfinding Approach

We’d love to discuss our wayfinding approach with you in more detail. We won’t go into the technical aspects here as to
protect our intellectual property this information is kept to client briefings. However, as this information is vital to your understanding of our services and its benefits, we’re more than happy to discuss this further over the phone, or face to face.

Give us a call on 01204 362450 for a free, no obligation chat with one of our senior consultants.