Corporate Wayfinding

Corporate wayfinding focuses on the implementation of wayfinding and branding strategies within corporate environments.

The corporate environment demands a succinct and cohesive strategy that is not only functional but takes into consideration the importance of brand image. Wayfinder consulting understands the needs of all users, allowing people to experience a given building without any problems therefore leaving them with a positive memory.

It is also important to take into account the commercial considerations of the building, as a result guiding the desired user to specific locations in order for them to fully appreciate the corporate environment.

Benefits of Our Wayfinding Process

  • Improved efficiencies
  • Massive cost savings
  • Improves Image
  • Improved communication
  • Management document
  • Positive visitor feedback
  • Reduced signage
  • Improves Brand
  • Project Implementation
  • Consistency across sites

Related Projects

In addition to the projects showcased here, Wayfinder have delivered wayfinding projects to lots of other clients in this sector. Here are just a selection of them:

  • Lloyds of London
  • Martin Brower (Distribution)
  • Neovia
  • Cargill
  • Caterpillar
  • G & J Seddon Group HQ
  • Offices 44 Peter Street, Manchester
  • Edward Mellor Group
  • Barings Bank
  • Lloyds Chatham
  • CII (Chartered Institute of Insurers)
  • Ultralase
  • Magnus Office management
  • NWML (National Weights and Measures Lab)
  • Fleet Hire Wallasey
  • Bents Garden Centre
  • Canopious Insurance
  • HCPC London

Effective wayfinding for Corporations can only be achieved by understanding the in-built cognitive mechanisms by which human beings navigate while harnessing them correctly.

Corporate Wayfinding
Our knowledge of Corporate Wayfinding and therefore where and when to position information is key. We understand the cognitive processes and the workings within our subconscious which can render easily visible signs useless, and as a result avoid this waste of signage. In creating a solution, our consultative approach means we examine ways people perceive space and how they navigate through complex environments, asking many questions and consequently arriving at the correct solution.

Strategic wayfinding solutions for your Corporation

We can provide you with an in depth analysis of how you perceive and therefore navigate a building or area. Consequently this will allow you to understand the complexity of spatial awareness and the need for strategies to aid human navigation