Our Approach: Branding

Wayfinding serves to introduce and explain the elements required within the design to aid and simplify navigation.

Whether it’s conscious or not, brand identity is expressed in everything you do. That’s why we understand that your brand needs implementing carefully in order to truly represent your organisation. Conveying your brand identity clearly is important for accurate public perception. Brands need to be externally expressed, in order to exhibit a personality and particular set of values. Strong brand identity leads to brand loyalty and preference, establishing an immediate connection between an organisation and their customer.

Our Wayfinding strategies can help an organisation convey a positive image by guiding all users around the required places or space. We believe this is crucial in building and maintaining a strong brand identity, one which is consistent in its communications and is perceived in a positive light. Wayfinding allows a building or space to offer a brilliant personal experience, a tool which is vital in building a successful brand image for the future.

Brand wayfinding serves to clearly communicate your brand values

We work closely with our clients to implement a brand identity within your wayfinding solution which matches your vision. One which truly represents a client’s values and has maximum commercial impact.