Transport Wayfinding

Train stations, airports and bus terminals are all busy hubs and therefore need a transport wayfinding strategy to help facilitate the large numbers of people in a given area.

Transport terminals such as these are complex human environments which require a cohesive wayfinding strategy in order to run smoothly. Guiding all users to their desired mode of transport is the primary aim of such a strategy, therefore ensuring people arrive on time with minimal stress is paramount to the efficient communications of the building.

Airport wayfinding also takes into consideration certain commercial aspects, these hubs sometimes offer customers guidance through a variety of shops or retail outlets in order to enhance a person’s experience of the building and to build a revenue stream.

Benefits of Our Wayfinding Process

  • Improved efficiencies especially in the movement of people
  • Massive cost savings due to reductions in lost time
  • Reduction of missed appointments because of clearer wayfinding
  • Management documentation for continuing benefits
  • Improved communication due to a better understanding of wayfinding
  • Positive visitor feedback due to a smoother experience
  • Reduced signage and therefore reduced costs
  • Reduced need for further signage keeping costs down going forward
  • Improves Brand and Image due to better consistency
  • Project Implementation and therefore peace of mind

Related Projects

In addition to the projects showcased here, Wayfinder have delivered wayfinding projects to lots of other clients in this sector. Here are just a selection of them:

  • National Express
  • Heathrow Airport
  • Manchester Airport
  • East Midlands Airport
  • Humberside Airport
  • Bournemouth Airport
  • Heathrow Bus station
  • Stansted Airport
  • Manchester Airport Transport Hub
  • Manchester Piccadilly Station
  • Manchester Victoria Station
  • 65 Stations Mersey rail

Effective wayfinding for transport can only be achieved by understanding the in-built cognitive mechanisms by which human beings navigate and consequently harnessing them correctly.

Mike Slater

Transport Wayfinding
Our knowledge of Transport Wayfinding where and when to position information is key. We understand the cognitive processes and the workings within our subconscious which can render easily visible signs useless. In creating a solution, our consultative approach means we examine ways people perceive space and how they navigate through complex environments, asking many questions to arrive at the correct solution.

Strategic wayfinding solutions for your Transport Hub

We can provide you with an in depth analysis of how you perceive and therefore navigate a building or area. Consequently this will allow you to understand the complexity of spatial awareness and the need for strategies to aid human navigation